A revolutionary partnership: Genius Sports and Serie A forge a game-altering bond.

An exclusive agreement positions Italy at the forefront of global sports wagering. Football and innovation join forces in a partnership built for the future. Genius Sports, a world leader in sports betting data and live streaming, has entered into a multi-year arrangement with Lega Serie A. This is far more than a simple deal: it represents a holistic package encompassing every fixture in Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. Consequently, each goal, defensive play, and key moment will be streamed and evaluated live for an international audience of supporters and gaming enthusiasts. For Italy, this marks a significant stride toward deeper convergence between football, digital media, and sports betting. For operators, it unlocks a treasure trove of authorized, safeguarded, and verified data.

Safeguard the spirit of fair play and the trust of the supporters.

Lega Serie A CEO Luigi de Siervo expressed clear satisfaction: this partnership guarantees that exclusively authenticated data enters the market, a vital step in preserving competition integrity and bettor security. In a fast-changing landscape, where misinformation and unverified sources can sway both sporting outcomes and betting behavior, aligning with a trusted partner like Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to intensify efforts in shielding soccer and its supporters. Here, technology acts as a bulwark against tampering and a supporter for those whose lives are fueled by a devotion to sports.

Innovation, size, and foresight: the key elements to Genius Sports' success.

Genius Sports CEO Mark Locke emphasizes: This alliance is no accident, but the product of a deliberate and targeted approach. After securing elite rights like the NFL and Premier League, now incorporating Serie A establishes control over the betting industry’s most sought-after collection of assets. The company will introduce BetVision, a live streaming service that goes beyond simple game broadcasts to fuse real-time data overlays, delivering a deeply engaging and interactive platform for bettors. This step seeks to transform the fundamental idea of "viewing a match."

Italy as a pivotal European betting center

Genius Sports’ bold investment in Serie A arrives hot on the heels of a comprehensive data rights agreement with 18 Association of European Leagues tournaments. Spanning from the Dutch Eredivisie and Belgian Pro League to the Danish and Czech top flights, the Genius framework is charting a clear course: establishing Europe as the strategic core of contemporary sports wagering. For the Italian league, this signifies positioning itself at the nucleus of a dynamic system that creates economic worth, employment, and, crucially, global visibility. It sends a powerful message to teams, supporters, and industry partners: Italian football remains a premier, competitive brand, fully prepared to embrace the future.